Product manager with strong soft skills and 5+ years of relevant experience in effectively leading cross-functional teams, launching new products, quickly testing hypotheses, and finding business growth points in different domains.
My knowledge and experience will be useful to companies such as:
1. Fintech and SaaS with ongoing products
2. Crypto & blockchain startups
3. Companies with an internal product that needs to be monetized
1. Fintech and SaaS with ongoing products
2. Crypto & blockchain startups
3. Companies with an internal product that needs to be monetized
If your company is facing challenges:
A. Analysis of metrics and search for points of multiple growths of the ongoing product
B. Creating and managing the Road Map and Backlog
C. Developing a new product from scratch and bringing it to market
D. Development and launch of crypto & blockchain products/futures from scratch
A. Analysis of metrics and search for points of multiple growths of the ongoing product
B. Creating and managing the Road Map and Backlog
C. Developing a new product from scratch and bringing it to market
D. Development and launch of crypto & blockchain products/futures from scratch
Study cases
Made within the framework of the accelerator Product University
Sprint 1: US food delivery case - Dumpling. Unit analysis and adaptation to the Ukrainian market.
Calculations (check)
- Calculated CAC for the primary target audience and found how to reduce the cost of customer acquisition by 20% by optimizing the sales funnel;
- Determined an additional point of profit for the company, thanks to the deduction of 2.5% commission from the check from supermarkets (due to this, the commission for the buyer from one order has decreased);
- Identified growth drivers and growth assessment metrics. Understanding what to follow and what to pay attention to in the first place;
- It was possible to determine the optimal Retention Rate for the primary target audience;
- Determined that to achieve the target turnover of $ 1 million, it would be necessary to attract a different target audience and expand the channels.
Calculations (check)
Sprint 2 and 3: Case study for food delivery Самокат.
Figma Prototype (check) (in. Russian)
Also on this spront wrote an expert article.
Topic: 'Onboarding. Types, advantages, and evaluation methods(check) (in Russian)
- Learned how to calculate the market's PAM, TAM, SAM, SOM. This made it possible to understand to what extent the market is acceptable for a launch;
- Analyzed direct and indirect competitors and foreign analogs. I concluded that the main competitor is the habit of going to the store and to the market;
- Created JTBD and CJM. Deeply began to understand all the problems and desires of the target audience;
- Defined 2 indicators of 'betterness' and drew a matrix of leadership. These steps helped me to determine how to outperform competitors;
- Developed a clickable app prototype in Figma. UX design and prototyping showed where the blind spots are and what gaps I should pay attention to;
- Created a scenario and conducted 3 Usability tests. In practice, I saw the use of the application. The client's path according to the given scenario differed from expectations. Based on the results- changed and finalized the product;
- Painted a working business model of the project 'on 1 sheet'. Applied 3 additional business models and 3 ways to monetize the product. I found extra growth points for an existing business and learned to look at any project differently.
Figma Prototype (check) (in. Russian)
Also on this spront wrote an expert article.
Topic: 'Onboarding. Types, advantages, and evaluation methods(check) (in Russian)
Graduation Sprint 4: Case Study X5 Retail Group.
Task: Develop a product that allows you to purchase products online for HoReCa.
Landing page (check)
Task: Develop a product that allows you to purchase products online for HoReCa.
- I assembled a landing page on Tilda to launch traffic for the 'leads' conversion for further processing by the sales department. Connected with Google Analytics and Tag Manager;
- Made website integration with Telegram, Mailchimp, and Airtable via Integromat. These 0 code tools will allow you to test MVP cheaply without development costs;
- Designed A/B testing of a landing page to test conversion actions with different USPs. I used Google Optimize and Tilda. This action allows you to understand which USP converts better into applications;
- Created a chatbot to send news to partners about adding new positions. A fast, cheap, and effective way of touching with the client;
- Designed a database using Airtable and Integromat.
Landing page (check)
Career Experience
Apr 2022 – Sep 2022
Startup Company(NDA), Menlo Park, CA Product Manager (contract)
Startup Company(NDA), Menlo Park, CA Product Manager (contract)
- Owned all Web3 product initiatives throughout their lifecycle, from business needs identification to feature delivery.
- Interfaced with cross-functional teams to deliver amazing user experiences that drive product growth, adoption, usage, and revenue generation.
- Created prototypes of key features to gain executive and client buy-in for the product vision.
- Leveraged Jira and Confluence to plan and manage product releases and monitor and manage development projects throughout their complete lifecycle.
- Spearheaded the full transition from Waterfall to Agile Scrum methodology.
- Elevated project management efficiency by harmonizing three project streams, streamlining workflows, and establishing product management KPIs.
Oct 2020 – Mar 2022
Morningstar Ventures, Dubai, UAE
Product Manager, Bistox Crypto Exchange
Morningstar Ventures, Dubai, UAE
Product Manager, Bistox Crypto Exchange
- Spearheaded the design and development of five crypto/ blockchain products by leading three cross-functional Scrum teams.
- Established a robust product management framework with efficient processes, workflows, and practices by capitalizing on Agile Scrum methodology.
- Created and developed product prototypes and mockups using the Figma UI design application.
- Negotiated a cost-effective agreement with a payment gateway company, a company that established a new crypto department for Bistox Exchange.
- Elevated the conversion to graduate rate by 18% by designing a rewards system for the Academy program.
- Created crypto "staking" from an idea to $15M in revenue in different cryptocurrencies.
- Boosted Crypro Exchange's revenue by 8% following integrating the 'affiliate' product into the company's ecosystem.
Mar 2018 – Jan 2020
Noww, Kyiv, Ukraine
Product Manager, Noww Food Delivery App
Noww, Kyiv, Ukraine
Product Manager, Noww Food Delivery App
- Spearheaded the release of two mobile applications and one web product by leveraging strong product management and Agile methodology skills.
- Leveraged Figma to design multiple product prototypes and develop mobile applications.
- Optimized the product release timelines for minimum viable products (MVPs) with streamlined functions and features by upgrading to Android and iOS software development kits (SDKs).
- Led client-capturing efforts to drive product adoption, including a $15M sale closing with Shell corporation.
- Liaised with the marketing team to rebrand the mobile app and landing page, resulting in higher product adoption and usage.
Mar 2016 – Feb 2018
Imoox, Kyiv, Ukraine
Product Manager, SaaS ERP Software for E-Commerce
Imoox, Kyiv, Ukraine
Product Manager, SaaS ERP Software for E-Commerce
- Steered the complete development lifecycle of SaaS ERP software/ product from concept to launch by capitalizing on Agile Scrum methodology.
- Successfully promoted product adoption and usage to a large client base, resulting in higher business performance and efficiency.
- Instituted a high-performing Quality Department that elevated customer satisfaction scores and raised the Net Promoter Score (NPS) from -23% to +45%.
- Integrated customer feedback on product weaknesses to develop new product features and enhancements, leading to a 20% increase in monthly subscriptions.
Education
11.2021 - 04.2022
Digital Marketing Course (check)
03.2020 - 09.2020
Training course on sales, marketing, branding 'Valley'
Like Centre (check)
Like Centre (check)
06.2018-09.2018
Kyiv National Trade and Economic University
Master's degree "Management of organizations"
2006-2011
About myself
I have 5+ years of experience developing and launching highly scalable, innovative products in the crypto, blockchain, SaaS, and Fintech industries.
Expert knowledge of crypto exchange platforms, decentralized applications (dApps), and the NFT marketplace.
I love everything I do and create; I always go into projects close to my spirit, that I would do for free.
It has always been challenging to find a person in the team who will worry about the achievements and goals of the company as his/her own. Will be responsible for the result and be involved in the process 24/7, and not work from 9 to 6 pretending to be concerned.
I know this because I have been an entrepreneur for 6+ years in the offline business before IT.
My goal is to go from 0 to 1, change the world for the better, and change world consciousness. And I believe technology is meant to do just that, and I want to be a part of it... and I already am.
Expert knowledge of crypto exchange platforms, decentralized applications (dApps), and the NFT marketplace.
I love everything I do and create; I always go into projects close to my spirit, that I would do for free.
It has always been challenging to find a person in the team who will worry about the achievements and goals of the company as his/her own. Will be responsible for the result and be involved in the process 24/7, and not work from 9 to 6 pretending to be concerned.
I know this because I have been an entrepreneur for 6+ years in the offline business before IT.
My goal is to go from 0 to 1, change the world for the better, and change world consciousness. And I believe technology is meant to do just that, and I want to be a part of it... and I already am.
y.oleg7777@gmail.com
+1 (213) 294 9432
+1 (213) 294 9432
